Sales Manager

We are Bread SRSLY, makers of wildly nourishing, SERIOUSLY delicious, gluten-free and vegan sourdough bread in Berkeley, CA. Our mission is to reunite people with sourdough when they thought good bread was off the table. We bake thousands of loaves of bread each week and ship them all over the US to eager gluten-free eaters. We value organic ingredients, sustainable business practices, livable wages, fun in the workplace, and meaningful relationships with our staff, vendors and customers.

As Sales Manager, you will directly generate growth for our company by getting our products on new shelves. You will uncover new leads, take them through our sales process, close sales, and follow through to make sure each new account is set up for success. You are excited about growth, fueled by numbers, inspired by the Good Food Movement, and ready to help Bread SRSLY become a bigger brand.

The Sales Manager will be the driver of our wholesale strategy, from planning new regional launches to crafting our promotions plan across all accounts. You will establish our sales pipeline including research, outreach, onboarding, follow up, and launch. You will support movement of our products in new stores before handing accounts over to our Account Manager for day-to-day maintenance. You can analyze data to monitor overall sales and identify areas for growth. You work closely with our Account Manager and with our Marketing team to implement your strategies, and you are excited to share your methods and help develop people on your team. 

Our ideal candidate is fluent in CPG and Grocery sales. Past coworkers describe you as an ambitious, creative and kind people person. Growth projections are your playground, and you can find opportunities and take initiative. You are a goal-setter and love pushing others to dream big.

This is a full time, salaried position that will require travel to visit accounts and attend meetings and conferences. This position is part of the Sales and Marketing team, and reports to the CEO. The Sales Manager will supervise the Account Manager and future sales hires.

The Sales Manager will:

  • Build relationships and develop our business

  • Close sales of Bread SRSLY products in new accounts

  • Create and implement an overall sales strategy

  • Grow our Sales team

  • Design, create and present regular sales reports 

  • Improve and formalize sales workflow including account onboarding process

  • Research, Qualify and Implement CRM software, and train staff on its use

  • Plan and coordinate launches in new regions and new chains

  • Plan and coordinate new product launches

  • Maintain and improve product pricing strategy

  • Author and track sales projections

  • Manage and track sales team budget and KPIs

  • Train future Sales Team staff and create staff manuals

  • Improve current sales systems including Account Manager paperwork and responsibilities

  • Conduct weekly check ins with all direct reports 

  • Manage Sales Team projects and help manage Sales and Marketing Team projects

  • Represent Sales team at Staff meetings and Department meetings

  • Attend internal and external trainings and events

  • Other duties as assigned

We are looking for someone who:

  • Values independence and collaboration in the workplace 

  • Is kind and respectful toward others

  • Sets and achieves ambitious goals

  • Holds themselves and others accountable

  • Communicates effectively in-person and via email and phone

  • Looks for creative growth opportunities

  • Is excited to join a great team and a growing brand

Basic Requirements:

  • 2 years experience in CPG sales, preferably in food

  • 1 year experience managing at least one employee

  • Experience with Google or Microsoft Suites

  • Fluency with Customer Relationship Management software, Quickbooks Online

  • PC fluency

  • Curiosity about food, health, and nutrition

  • Knowledge of gluten-free and plant-based trends

The Perks:

  • Medical, Dental and Vision benefits

  • 5 paid company holidays

  • Paid vacation

  • Great coworkers

  • Delicious gluten-free sourdough bread


This position pays 65,000-75,000 annually. Please send a resume and a cover letter introducing yourself, and letting us know what excites you about Bread SRSLY’s mission, to Sadie at careers@breadsrsly.com.